Our mission is to be a leading voice of, and connector to, older adults-- to help organizations improve their cultures, products and services, and ultimately their results.
Data insights from our core initiatives can help deliver age-friendly programs and services that truly reflect the needs and wants of older adults.
Our Three Core Initiatives:
AgeFriendly.com
A Website Created For and With Older Adults
We created the consumer website AgeFriendly.com to uplift all things age-friendly. User-generated peer ratings and reviews sites exist in many categories to promote authenticity, create trust and influence decisions. Finally, a comparable site exists for older adults at AgeFriendly.com.
Certified Age Friendly Employer
A Program that Recognizes Age-Friendly Workplaces
For eighteen years, our Certified Age Friendly Employer (CAFE) program has been the world's leading initiative that recognizes organizations committed to being the best places to work for employees 50+. The program assists employees and older job seekers by identifying age-friendly employers.
The Age-Friendly Ecosystem
A Multi-Sector Initiative to Accelerate Age-Friendly Impact
Age-friendly practitioners are doing transformational work in cities and communities, universities, health care systems, the employment and public health sectors around the world. We are working with partners to develop shared language that describes what it means to be age-friendly in all settings and provides a framework for cross-sector collaborative action and measurable impact.
Together We Can Elevate All Things Age-Friendly
Championing Age-Friendly Employers: Voices of Support from Influential Leaders
Discover a shared vision for inclusive workplaces as former Governor of Massachusetts, Charlie Baker, United States Secretary of Labor, Marty Walsh, and Chief Human Resource Officer for Massachusetts, Jeff McCue, take the stage to laud the groundbreaking efforts of the Age-Friendly Institute and the Certified Age-Friendly Employer Program. These influential leaders highlight the transformative impact of age-friendly initiatives on the workforce, emphasizing the importance of fostering environments that honor diversity and experience. Watch the chorus of support as these prominent figures champion a future where age is not a barrier but a valued asset in the professional landscape.
Interested in Helping to Transform Aging?
We are working with practitioners and partners from age-friendly initiatives all over the world.
Recent News
By adopting CAFE best practices and committing to training managers, pioneering employers across sectors are raising awareness of age-friendly solutions,… Photo Credit: Getty By Margie Zable Fisher / May 15, 2025 As younger workers choose gig economy jobs, retailers face… Is the lack of meaningful benefits for long-tenured employees a form of ageism? Could it be a subtle signal that… Age-Friendly Excellence: CAFE Open House & Networking Event Wednesday, June 18, 2025 2 – 3 PM ET For Prospective Certified…
Benchmark Senior Living Joins New “Age-Friendly Champions” Initiative Led by Age-Friendly Institute, Expanding its Commitment to Certified Age-Friendly Employer (CAFE) Program
Unretired? Your Favorite Store Needs You
Rethinking Long-Term Employee Value: Incentives Beyond the Executive Suite
For Prospective Certified Age-Friendly Employers: CAFE Open House & Networking Event