Senior couple dancing at the dinner party.
Close up of two senior female friends hiking together.
Laughing older man using social media technology.

A Trusted Website Created For and By Older Adults

The consumer-facing website provides older adults and their caregivers with curated, trusted content and invites their feedback: Is your community or employer age-friendly? Is your local hospital, nursing home or home health service? How about your mother’s assisted living facility, or other products and services such as a particular medicare plan? Our ratings and reviews engine makes collecting the answers to these kinds of questions possible, at scale. And what we learn when we listen to older adults has the power to inform and transform aging.

AgeFriendly website - resources for older adults.

Our Priorities

Create Demand for All Things Age-Friendly

At we provide trusted content about the aging journey. We help validate, elevate and build demand for all things age-friendly, and we invite older adults and caregivers to tell what they think along the way by sharing their own ratings and reviews about communities, programs, businesses, health providers and other services where they live, work and thrive.

Mature Woman Happy Graduate.
Elderly man sitting on the bench with his cane.

Listen to Older Adults — At Scale

User-generated rating and reviews sites exist in many categories to promote authenticity, create trust and drive purchasing decisions. Finally, a comparable website exists that uplifts age-friendly programs, services and providers, and welcomes feedback from older adults and their caregivers.

Use Data & Insights to Inform Continuous Improvement

Older adults (more digitally connected than ever) and their caregivers contribute to and learn from peer ratings and reviews, building community and transparency in the process. We’ve created a feedback loop that enables the collection of consumer input at scale and uses it to guide and inform the creation of better programs and services that truly live up to the promise of age-friendly.

The older man at rehabilitation center.

Interested in Partnering With Us?

 gear and pageContent Partnerships

We promote age-friendly programs, services and initiatives on Interested learning about how we can partner to collaborate and share resources? Please email us:


Sponsorships and Advertising

Showcase your organization’s role as a trusted partner in the age-friendly movement. We help position your message in front of our large audience of engaged older adults and caregivers, offering customized campaigns, all traditional ad units and newsletter sponsorships. Contact us to learn more:


flag Claim Your Page

We work with local leaders and practitioners to promote their age-friendly initiatives and engage local residents on our site. To begin the process of claiming your community or organization page on please email us:


handshhandshakeake Licensing is building the largest data panel of older adults in the world by providing trusted content about the aging journey, elevating all things age-friendly, and inviting older adults and caregivers to share reviews and ratings about programs, businesses, health providers and other services where they live, work and thrive. Contact us to talk about how licensing our data and content can enhance your real estate, media or other online property: 

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